Sales and Events Coordinator

ZSL London Zoo, Regents Park
18 Apr 2017
16 May 2017
Job Function
Contract Type
Full Time

CH&Co and its brand divisions are one of the most respected and vibrant, cutting edge companies within the food service sector today. We have a reputation for good food, unrivalled service and a passion for making each and every eating experience a memorable one.

An exciting opportunity has arisen to work for Ampersand, an experienced player specialising in bespoke catering at some of the UK's most iconic venues and visitors attractions.

Salary: 24K per annum

Working Pattern: 5 days over 7

Contract Type: Permanent

Contact Name: Carrie Stark


Key Responsibilities

Be proactive in dealing with all enquiries (telephone / email) to ensure that they are dealt with in an efficient and friendly manner.

Ensure all administration and correspondence is dealt with promptly and accurately.

Ensure all future sales leads are followed up correctly and in a timely manner.

To respond to incoming sales inquiries, follow up on function details and liaise with the sales team on a daily and weekly basis on outstanding and potential business.

Gain clear understanding of potential client’s requirements to provide accurate and successful proposals.

Work towards the conversion of all sales leads to confirmed bookings and repeat business.

Mailing marketing material, menus and directing clients to the website and proactive follow-up of all information sent.

Organising and carry out ‘show rounds’ of ZSL to potential clients wherever possible.

Follow bookings from enquiry to confirmation ensuring all relevant information, including catering and AV, has been collected and that the event sheets are complete in good time.

To strive to continually exceed customer expectations and provide excellent customer care.

Meet clients on events and attend client events as necessary.

Communicate to your line manager about customer or client complaints or compliments.

To ensure you maximise selling opportunities by having full product knowledge of all items available.


Ensure all correspondence relating to an event is filed accurately and passed on to the appropriate Operations / Event Manager / Administrator.

Follow the deposit process at all times and ensure the deposit is paid before the event and terms and conditions have been signed without exception.

Ensure invoices are paid in a timely manner after the event. Aid debt recovery if the payment terms are not met.

Attend and actively participate in weekly sales and operational team meetings.

Ensure a prepared follow-up procedure is carried out after an event with the objective to acquire further business.

Providing data to the Senior Sales Coordinator and Sales Manager for effective reporting e.g monthly show round conversions, collating customer feedback, up to date revenue etc.

Other reporting as and when required.

Sales & Marketing

Attend and actively participate in regular evening sales meetings.

Attend client events, promotions, trade exhibitions, client entertainment evenings and sales events as required.

Maintain and update the customer database at all times to ensure accuracy – ensuring the client contact details are kept up to date, market source of the enquiry, reason for releasing a provisional booking, competitor information, client communication if appropriate / relevant.

Working with the sales team to plan and prioritise personal sales activities and customer/prospect contact towards achieving agreed business aims, including costs and sales, especially managing personal time and productivity.

To support and assist the Sales Manager with pro active sales and marketing activities as required e.g. product launches, promotions, advertising, exhibitions and telemarketing etc. as required.

Support other sales and marketing activities as required.

Maintain and develop existing and new customers through planned individual account support and liaison.

Referral of business through the portfolio when the business cannot be placed at ZSL.

Introduce new clients and business to the venue and other venues.


To ensure that you adhere to legal and company requirements in respect of Hygiene, Health & Safety, Employment Law, Food Safety Law for all staff, visitors and customers.

To report all accidents, breakages, losses, unsafe working conditions and any other irregularities.

To ensure a standard of personal and general cleanliness and hygiene.

Work in a safe and tidy manner at all times.

To demonstrate a knowledge of food and beverages offered and operate with a focus on innovation and standard awareness.

To undertake any other reasonable duties as requested by management.

Plan, prioritise and manage personal time and productivity.

Have a good understanding of event operations to ensure that the client receives the best possible advice and guidance for their event.

People Management

To be a committed and motivated team member focused on the delivery of ZSL and CH & Co values.

To maintain a happy and helpful manner and attitude throughout your work. Be polite and courteous and help your colleagues.

Participate in staff meetings and training as required.

To ensure you adhere to the correct standards of dress and appearance as set in the company handbook.

Financial Contribution

To grow the business in the unit through maximising uptake and spend per head.

Achieve and exceed sales targets on room hire, food and beverage, sundry items.

Ensure all financials are accurately recorded and that the status of each booking is kept up to date to allow for financial forecasting.


If you feel you have the above qualities and more, and you want to work within a forward thinking company whose passion for food, people development & excellent customer / client service is second to none - then we want to hear from you.