Digital Marketing Specialist - £35k

Location
London
Salary
£35,000
Posted
10 Aug 2017
Closes
04 Sep 2017
Ref
FJ3717
Sector
Hotel jobs
Job Function
Marketing and PR
Contract Type
Permanent
Hours
Full Time

If you live and breathe digital marketing, we want to talk to you. 

Our client, is a rapidly expanding operator in the hospitality sector providing accommodation in landmark buildings in superb City locations throughout the UK, including London, York and Edinburgh. They have just opened a property in Madrid and plan to open many more in key cities of Europe. Due to their rapid expansion and vision for future growth in the UK and Europe they are looking for a Digital Marketing Specialist to develop, implement, track and optimize their digital marketing campaigns across all digital channels. This is a newly created role so you will have a blank sheet of paper to an extent. 

If you are a dynamic, entrepreneurial thinker with very strong analytical capability this would be the perfect opportunity for you.

Responsibilities include:

  • Coordinate all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements of the role:

 

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement